A Guest Post by Andy Wallner Ever since the tech boom in the late 1990s, Internet companies have been starting up each and every day. New opportunities emerge daily with the expansion and development of new technology like e-books, social networking and mobile computing. … [Read more...]
How to Sell Ice in the Arctic
A Guest Post By Marni Mutrux Almost everyone in sales or marketing gets stumped by a product every now and then. A classic example of the ultimate tough sell: marketing ice to an Eskimo. Your average person would look at that prospect and throw his hands up in frustration. … [Read more...]