Stories have been around since humans could grunt. As commerce emerged in the developing world, stories turned to narratives which turned into marketing collateral. The oldest known piece of marketing collateral was found in Thebes, Egypt around 3,000 BC. It was an advertisement … [Read more...]
How to Write and Deliver a Great Speech
Great speeches inspire people to act. Dr. King’s “I have a dream”, President Kennedy’s “Mission to the Moon” or President Reagan’s “Tear down this wall.” All of these speeches inspired people to act. Now, you may not have the worlds stage but when you standup and give a speech, … [Read more...]
Writing an Effective Marketing Requirements Document
Marketeers have a tough job. They have to try and figure out what features a customer wants and them communicate them to engineering. Compound the mind reading with the fortune telling and it’s a miracle they can get anything right. Customers do tell you what they want but that … [Read more...]
How to Use The 24 Hour Rule to Make Wiser Decisions
The 24 hour rule is a tried and true way to prevent workplace chaos and make wiser decision. Nowadays, everything happens at hyper-speed. Most people react to a situation without evening thinking about. This creates undue heartburn for all involved.This is especially true for … [Read more...]
6 Steps to Building a Sales Model
Models are a great way to simulate scenarios. When planning a business, there are lots of “what if’s” that need to be considered. Modeling these “what if’s” with reproducible, systematic models makes justifying your projections easier. Sales projections are particularly prone to … [Read more...]
