Photo by rawpixel.com on Unsplash People love a good story. We gravitate to stories because they are easy to understand and if told well, stick with us. A narrative is a powerful tool to tell your business story, without all of the complexity of a business plan. … [Read more...]
Problogger: From Blog to Small Business
This [article](http://www.problogger.net/archives/2009/11/29/from-blog-to-small-business-tips-for-taking-your-blog-to-a-whole-new-level/) has a lot of great tips on building your blog business. As with most business building tips, just replace blog with your business name and … [Read more...]
Inbound Marketing For Writers
Inbound Marketing is an inexpensive way for writers to get found. The premise is simple — getting found is much more effective than seeking out fans. Inbound Marketing uses Social Media to make it easier for your potential fans, followers, or tribesmen to find you. The … [Read more...]
Quicksprout: The 7 Harsh Realities of Starting a Business
This [post](http://www.quicksprout.com/2009/11/24/the-7-harsh-realities-of-starting-a-business/) should be read by anyone who wants to start their own thing. Not only does it give great advice but the examples are spot on. I can't tell you how many times my … [Read more...]
Topic #5: Target Marketing
##Talking Points## * Target marketing deals with Place and how it’s segmented * Product definition is intertwined with place because of the customers needs * Before you target, you need to know the Total Available Market (TAM) * Primary research deals directly with … [Read more...]