We started The Story Grid Editor Roundtable Podcast kinda by accident. It was originally a study group for the five of us to help each other learn the Story Grid methodology. Now, almost two years later, on average, the podcast gets downloaded 300 times a day (see chart below). … [Read more...]
5 Digital Marketing Tips to Boost Your Scrap Metal Business
You may have started your scrapping business as a side-hustle, then, with time, you notice that you are beginning to attract more customers. When this happens, you understand that it is time to make it established, to attract even more customers through rigorous marketing … [Read more...]
How to Use Product Narratives to Create Pragmatic Marketing Collateral
Stories have been around since humans could grunt. As commerce emerged in the developing world, stories turned to narratives which turned into marketing collateral. The oldest known piece of marketing collateral was found in Thebes, Egypt around 3,000 BC. It was an advertisement … [Read more...]
The Business Benefits of Being Eco-Friendly
Photo by Tyler Casey on Unsplash Carbon credits, government kickbacks on vehicles and street cred — the hipster crowd swirls around the trendy idea of having a "sustainable" business, but while these much-talked-about perks sound good on paper, what's it like where the rubber … [Read more...]
Why You Should Stop Writing About Yourself and Start Writing About Your Customers
Photo by Dylan Gillis on Unsplash A Guest Post by Miguel Bratos Writing persuasive texts is one of the most essential skills that an entrepreneur has to learn. As someone that is starting a business project, you will need to create texts to introduce your business to customers … [Read more...]
