The recent world events have encouraged many entrepreneurs to venture into online retailing. Due to the increasing number of online shoppers nowadays, there has never been the perfect time to enter the e-commerce market than today. Fortunately, digital resources, like Shopify, are there to help you start building your online store.
To get started with this venture, keep reading this article to learn how to build a successful business with Shopify:
What Is Shopify?
The name of this shopping platform, Shopify, is derived from the words “shop” or ‘order”, both of which are related to commerce on the Internet. Shopify is an online business software developed by Shopify Incorporated, which was recently acquired by eBay Incorporated. It’s the brand name of its proprietary online shopping platform for both online businesses and retail point-of-sale systems.
This online shopping platform has also been designed to make it easy for businesses to sell their products online and provide a mechanism to keep track of the sales. Many people, which became successful, have used this platform to set up their own business on the web.
The following are the steps to start using Shopify:
- Register for an account.
- Choose a payment processor, your preferred language, and your store’s host. Your shopping cart is the application you’ll use to list, accept, manage, and display your products. Shopify will accept credit card payments and allow you to store your customers’ payment information.
- Once your account is set up, you’re now ready to market your products through this platform. You can add your website to the Shopify Marketplace to sell your products. If you don’t wish to use the Marketplace, you can sell your products directly from your own website.
Tips For Building A Successful Business In Shopify
There are still many things to learn when using Shopify for your online business. Given the technical and administrative aspects of handling it, you need to think of effective ways on how you can make your Shopify store more successful.
The following are some tips for building a successful business in Shopify:
#1 Invest In Excellent Customer Service
Investing in customer service for your Shopify store isn’t a new concept. In fact, one of the best ways to increase customer loyalty is to offer good customer service, no matter what business you’re operating. If you have trouble providing customers with adequate service, you’re unlikely to retain customers, ultimately ending up losing money on each sale.
For this reason, it’s important to invest in an excellent customer service solution that can help you handle your customer inquiries. This is where Shopify outsourcing for customer service comes into play.
By doing this, your business can provide fast responses to your customers without compromising the other aspects of your store. This means that while you pay attention to the logistics part of your business, your outsourced customer support team will be in-charged of all customer experience concerns.
#2 Make Use Of SEO (Search Engine Optimization)
Nowadays, your online business needs to be search engine optimized to rank highly in Google and other popular search engines. Meaning, you should use some SEO practices to make sure your online store has a high ranking in the search engine results, allowing you to get more traffic to your website.
When using SEO, the first thing that usually comes to mind is choosing the right keywords. If you want your shop to be easily found by people, your keywords should be relevant and search engine optimized. Thus, to ensure you’re on top of the search list, always be careful in choosing the appropriate keyword for your product.
#3 Make Your Store Is Mobile-Friendly
If you’re new to online selling, you need to understand that most people are searching and shopping for products using their mobile phones. In other words, mobile devices have become one of the most convenient ways to find something online.
That said, to attract more customers to visit your online store and take action, you should make your Shopify store mobile-friendly. Be sure your store is easy to navigate and make your website’s texts easy to read for your customers. That way, you can encourage them to keep coming back for your products.
#4 Use High-quality Photos Of Your Products
Another way to succeed in your online business is to take and use high-quality photos of your product. It’s essential because it doesn’t only make your items look better and give them a more professional look, but the photos are the focal point of your e-commerce site. So, choose your website’s photos wisely and ensure they provide an excellent representation of what your products are in terms of quality, functionality, and affordability.
If you want to shoot the product photography yourself, make sure you have the proper skills and equipment to get the job done properly. However, if you lack the skill and equipment, consider hiring a professional photographer to capture your photos and make your products look enticing in the eyes of your customers.
Achieving success in Shopify requires a little bit of dedication, which will only be possible if you follow the tips mentioned above. Remember, it’s always best to develop a strategy that’ll help you achieve your objectives.
Once you’ve learned everything you need, you’ll be on your way toward making more money, which is essential in the success of your Shopify business.