Even if your business has a website, a social media presence is still important. Fewer people are likely to visit your site than your social media account, and of those who do, fewer than 10 percent are likely to comment. Here are five more reasons every business needs social media marketing.
1. Increased Brand Awareness
Image via Flickr by mac_addison
While customers and potential buyers might visit your website, social media allows you to reach consumers who aren’t even aware of your brand. It also allows you to reinforce your brand in ways traditional advertising does not. It gives you opportunities to build brand authority through attentive customer support and insight, such as providing novel uses for your products.
2. Social Media Marketing Is Inexpensive
In fact, it costs nothing to create a social media account on the most popular platforms. Labor costs are extremely low, as well — particularly in comparison to the return on investment — with some social media managers spending as little as five hours per week engaging with followers and posting content. Social media is a great way to bolster sales events and traditional campaigns.
3. Learn More About Your Customers
Users feel more connected to social media friends and influencers than they do businesses or brands and are more responsive to social media accounts. They are also more open about their opinions, lifestyle, and product choices, as well as their reasoning behind these decisions than they are on surveys and questionnaires.
Because of this, it is an excellent opportunity to learn more about your market in ways mere numbers and anonymous surveys can never provide. Although sifting through such data is nowhere near as easy, it is far more robust.
4. Drive More Traffic to Your Site
While reaching more potential customers on social media raises brand awareness, mentions, links, and likes also improve your SEO. Many search engines depend on these backlinks for their rankings, and the more they find, the higher your site returns in the results, making it easier for potential customers who do not use social media to find you. Best of all, this targeted traffic is more likely to lead to conversions.
5. Better Customer Satisfaction
Social media facilitates quicker, better, and more direct customer support. There are no long hold times or strict service hours for customers to contend with, and customers are more likely to make suggestions on how your product or customer service can be improved. It is also more conducive to building lasting customer relationships. Great customer satisfaction makes it more likely that buyers will recommend your company to their friends and families.
There are many reasons every business should engage in social media marketing in addition to traditional advertising, PR, and customer support. It is an effective, inexpensive way of reaching customers and providing them with better service. It is also a cost-effective way to drive more traffic to your site, and that traffic is more likely to result in sales.