A Guest Post by Kevin Nelson
As an entrepreneur, you know your business in and out. There is no better person that can answer any question related to your business more than you. Though you may be in a position to talk about your business, this does not mean that you know how to write about it. If you create a website or advertisement, you want your message to reach your customers as clearly as possible. This coupled with the fact that 51% of Americans love to shop online, show how much you need your content to be superb! This is where a freelance writer comes in.
We will consider the importance of having a freelance writer for your business:
Professional Writing Looks Good
As a business, you want to look professional and on top of your game. With bad grammar, typos and bad punctuation, customers may see you as someone who doesn’t know what he or she is doing. You may also be painted as negligent and as someone who doesn’t care. If your prospects see that you do not care about such small things then how would you care about them?
This is why there is a need to hire a freelance writer to help in creating the right image for your business. With a writer, you can be assured that there will be no minor mistakes made in the piece of writing and they can convey your message properly.
81% of online shoppers conduct online research before they go out and shop. This means that chances are that they will be looking you up to see if they can buy anything from your business thus, your content has to be really good. This is important if you have a company blog where you share tips on how to use your product or service.
You Are Not Objective
Most companies see themselves as specialists, thus, they come up with their own documentation which in most cases, the end consumer cannot understand. They think because they are specialists, they should write content using the big words and their customers will understand it. This is however not true. 8 out of 10 people go through online content without reading it in depth. If they do not understand your content or do not find it interesting at first glance, they will find someone else’s.
Your business either large or small can benefit from a freelance writer. A freelance writer can make the jargon understandable to the average reader. They dissect the content and come up with something that your customers will find much easier to understand. Afterward, you can get someone who is not familiar with your business to go through the content and see if they understand the content created by the writer.
You Save Time
When you write your own content, chances are that you will write more than one version of the document. You will try as much as you can to bring out your content the way you envisioned it and this may take time as you are not equipped with the skills of a professional writer. You may also be busy with other things such product design, meetings, and doing your own personal things and this may hinder you from writing your content early enough. This all adds up to chaos!
Running a business is hard and that’s why companies invest in a quality copy writer. This helps in saving time and in marketing. Writing a carefully crafted piece of writing takes time and requires peace and quiet. Freelance writers have emerged as the go-to source for such services with the freelance writing industry being estimated to be worth 300 billion dollars.
Freelance writers can do what you did in weeks in an hour because they normally work from home or a local cafe away from distractions. This helps them focus and do their work diligently.
They Get Things Done
Freelance writers are not just good at writing things. They are masters of persuasion. They know how to make people buy into what they are saying and use the right language to get their message across. This is why they are so desirable and many businesses are happy with the results realized from working with them. Copywriters make sure that your readers take action instead of just reading the content and this is exactly what should happen. They create an air of excitement and joy and at the same time create the fear of missing out.
One of the key elements that separate successful businesses from the others is branding. A boring writer will not be able to persuade your readers to make any purchases. Freelance writers have the skills and experience to make this work!
In order to get the most out of your freelance experience, it’s best to clearly define the job you want them to do. A well-defined assignment will make it a lot easier for a freelancer to give you want you are looking for.
Value For Money
When you hire a freelance writer, you are sure that you will get what you bargained for or even more and this should be a good thing. That’s why you should invest in one immediately. They too are businesspeople and they strive to create the best image they can for themselves, thus, they will under promise and over deliver so that they can be able to work with you again. You can directly communicate to them what you would like your content to be and in time, you may end developing a close relationship with them as they will be able to fully understand and anticipate all your needs.
Remember that the freelance writer is there to help convey your message and reach even more people. Before seeking their writing services, be sure to get a sample essay, case study paper example, or whatever piece of writing that you need to see their style. Better yet, you could ask for a portfolio to ensure that you choose the right freelancer for the job!
Kevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Facebook, Twitter, Linkedin & Google+.