Social media managers are rarely in the office and typically have to post from the road, from the airport, and from home on the weekends. The pressure to share popular content that’s free of errors can weigh on social media marketers, who always want to get the perfect post or image. Fortunately, there are several really effective apps that are compatible with the new Samsung Galaxy S7 edge, whose large Super AMOLED screen and long battery life allow marketers to update from anywhere without missing a beat. Here are a few of the best.
Buffer for Scheduled Posting
Buffer allows marketers to schedule posts in advance while setting specific dates and times for sharing. You can also schedule all your accounts in one space instead of bouncing between multiple social media channels. Buffer is different from similar apps, like Hootsuite, because it has an option to share posts at optimal times to get the most likes and shares of your content.
This app is ideal for marketers who are always mobile, whether they’re in meetings or working on projects, and who can’t stop what they’re doing to post an update. It also allows them to continue posting when they’re on vacation or during the weekend, when they don’t want to think about work.
Photo Editor for Creating Amazing Images
Most social media managers are constantly on the go, attending events, researching content, and grabbing cool images. Unfortunately, it’s not always possible to send images back to the office for editing. Photo Editor allows marketers to make their photos look just right before sharing them on Facebook, Twitter, and Instagram. It’s a great sidekick to the filters and cropping that already exist on many social sites.
Mention and Buzzsumo for Listening and Responding
All marketers worth their salt emphasize the importance of listening to your audience and sharing the content that the members of your audience care about. This is possible with apps such as Mention and the Buzzsumo plugin. With Mention, you can set an alert any time someone mentions your brand and quickly respond with answers and assistance. It’s also a great way to track what people think of your brand — whether positive or negative — along with mentions by news media and bloggers. This way you will never be caught off guard by something your audience says and will be ready to respond at the click of a button.
Evernote and Dropbox for Organization
Many social media managers work for agencies and juggle multiple social media accounts. This can become complicated when multiple clients need shares from different channels throughout the day — but that’s when apps such as Evernote and Dropbox can help. Evernote is an efficient way to save images, videos, links, and memos all in one place so that you can create files that are responsive to the needs of each of your clients. Dropbox allows team members to easily access content to share with each other. For example, you can grab the images from an event or a photoshoot and quickly share them on Facebook. These apps will help you stay organized so that your campaigns run smoothly.
Nimble for Contact Management
Social media is all about forming contacts and engaging with other brands and peers within the industry. Nimble helps you manage these contacts so that you can reach out to them in the future to continue forming partnerships. For example, you might meet someone at a conference who would be a great webinar guest, or you might snap a photo at an event and need to save the person’s social profile for later attribution. By organizing all these contacts in one place, you can keep track of who they are and why you have them saved so that you don’t have to try to remember them as time passes.
There are many apps that social media marketers can use and test to meet their specific needs. Your best bet is to download a few that you’re interested in and then see which ones work best. Some might have features that you prefer over others, and others might not work for your needs at all. The right apps can help you keep growing and improving the way you do your work, helping you continue to impress your clients and managers alike.
Also published on Medium.