It’s not a secret that 2026 is a very tumultuous time period for many people. However, younger generations especially are often hit hard by economic downturns and rising inflation. To compensate, most often this means that spending is cut back to simply essentials and minimal discretionary spending. For businesses, this means not only are you losing a demographic, but getting recurring future customers is even harder than ever. For this reason, businesses must make sure they are in a position to get what little discretionary spending is being spent by younger generations.
Fortunately, keeping up with a changing time period is easy If you’re a business owner. Companies like Equifax monitor consumer and financial trends so that you don’t have to be the expert. They then package the data as a presentation, which can be done as a webinar or a 1-on-1 advisory session. If you want your business to be prepared for the market, Equifax’s holiday shopping trend insights are the best way to keep a step ahead.
Source: Equifax
