Generative AI is a cutting-edge algorithm that allows the creation of new content by utilizing existing data. This technology is becoming increasingly popular due to its ability to find innovative solutions to problems. It has significantly increased business productivity by up to 40% for many companies/
In marketing, generative AI has been particularly useful in creating patterns that capture people’s attention. These benefits have been tested in various industries’ marketing approaches, such as legal and professional services, high-tech and telecom, and financial services. Future trends in generative marketing enabling marketers to personalize offers, emails, and ads for specific audiences.
Small businesses can also benefit from the accessibility of this technology. Experts predict an explosion of generative AI startups due to its vast potential, with the number of AI startups already increasing by 14 times since 2000, and this trend is expected to continue. Business leaders must keep a close eye on this trend to stay competitive.