Corporate gifting can be an incredibly powerful tool that creates meaningful and lasting relationships with clients, if done correctly. The right gift provides an immediate emotional connection to your brand, letting a client remember your company name long after the gift was first given. 43% of US respondents believe that corporate gifts improve relationships and can open new doors and opportunities. 80% of CEOs believe that gifting provides a measurable and positive return on investment. Gifts are so powerful because they make a client feel more valued and connected to your brand, as well as boosting positive online attention when a customer talks about a great gift they were given. Customers love personalized gifts and want brands that are real and authentic which is a perfect opportunity to build lasting bridges with clients.
Learn more about how to connect with customers beyond the conference room and the power of a personalized gift in the corporate space here: