In the US, every demographic has seen a recent intake in supplement use. Across the country, people of all ages and genders are beginning to buy into this industry. Vitamins, herbals and botanicals, and weight management supplements are just a few of the several products that people are beginning to make a part of their daily lives.
This growth in the supplement business is one that is only projected to continue to rise in the near future. Aging populations and increased mortality rates may offer some explanation as to this rise in popularity, as does the pandemic. In 2020, supplement sales rose by 19.6% for women, 33.7% for men, and 37.2% for children.
Many scientists and experts back the use of supplements, claiming that they can improve cognitive functions, reduce injuries, and slow brain shrinkage. The development of commercial supplements is now pioneered by field experts who are actively shaping the industry with their work and expertise. The supplement industry’s growth is signaling fast changes and upcoming trends. Products like sleep gummies, irish moss, and mushroom coffee are entering the scene as new brands are constantly joining in on the action. The vitamin industry will continue to grow and its nutritional complexity will only deepen as we move towards a new era of health and well-being across the globe.