Modern shoppers consider color more than any other factor as it accounts for between 62 and 90 percent of the decision to purchase. Color can be used to increase or decrease appetite, enhance mood, increase memory, boost attention spans, calm down customers, reduce perceptions of waiting time, and encourage sales or conversions.
Different colors have different effects on the human brain. Red increases pulse rates and systolic blood pressure. Orange stimulates circulation, which increases oxygen to the brain and boosts productivity, while yellow increases metabolism and stimulates a hunger response. Green can reduce heart rates more than other colors, and 60 percent of people with blue bedrooms wake up happy. Purple is a popular color with children and pink reduces aggression in children by 45 percent. White paint reflects up to 98.1 percent of sunlight, making rooms look bigger.
Home colors can make or break the value of your marketing efforts. High performance colors for home sellers include light blue, taupe or gray, and black. Colors like brown, dark or bright red, and cream yellow on the other hand have low performance with home buyers. Utilize the psychology of color in marketing and maximize the value of your efforts with nothing but a coat of paint.