Businesses can invest in digital engagement platforms as COVID-19 has changed how employees communicate, travel, and attend events. In 2022, business travel’s share of hotel room revenue dropped to 44 percent from 53 percent in 2019, and this drop is expected to continue. As audiences continue to move to digital platforms like Zoom and Microsoft Teams, constant online interaction can create fatigue and frustration. Employees using video conferencing often experience technological issues, poor communication, problems with virtual meetings, and loss of productivity.
Nevertheless, people prefer attending events digitally due to their time and money-saving benefits. With increased employee engagement and focus, businesses can incorporate the benefits of online meetings and various trends in technology to create a more exciting event. Gamify your event to improve retention by 40 percent. Additionally, companies can invest in an immersive experience for attendees through virtual, augmented, or mixed reality. Digital engagement can transform a cookie-cutter event.