No commodity is more important in business than trust. If your customers can’t trust you to do what you say you’re going to do, chances are they won’t be asking you to do it anymore. If your employees don’t trust you to do right by them, they will be far less inclined to do their best for you. Creating an environment where these aren’t issues means being open and honest in everything you do. Transparency is the key, and there are a number of ways you can make sure your company is being as transparent as possible with all stakeholders.
For example, when it comes to dealing with clients, open communication is the first step. This includes responding to inquiries and questions as soon as possible, and always being upfront and truthful with them. It’s always a good idea to admit to your mistakes as well. Using technology to provide updates on the status of orders or shipments also goes a long way.
When dealing with your employees, it’s important to establish an open-door policy that encourages them to share their thoughts and opinions with you, as well as during meetings. When communicating with employees, it’s best to maintain clear and concise language. Avoid corporate jargon and “spin,” as your team likely will see through it. Companies with many layers of management tend to have difficulty communicating internally, so consider adopting a flatter structure if at all possible.
Without a commitment to transparency from your business, it can be incredibly difficult to foster the strong bonds and relationships that lead to success. This is why it’s essential to focus on being more transparent.
For additional details about how you can make your business more open and forthcoming with everyone, please see the accompanying resource.
p>Infographic created by Track Your Truck