When looking to drive high customer conversion and repeat purchases, experts often turn to email marketing. But how can businesses successfully generate a large, engaged email subscriber base?
The answer: lead magnets. So how do they work? Offering potential customers an exclusive gift, discount or piece of content is a great way to encourage them to entice new subscribers to opt in to your email marketing. They can be used to demonstrate your brand’s authority, as well as your product offering. A strong lead magnet has to be enticing to potential customers. Exclusivity, genuine added value and impressive quality of offering are key motivating factors for potential subscribers, as well as for first-time purchasers. And, once you’ve built your email list, you’ve opened a new line of communication with your customers, allowing you to build your own community around your brand.
According to this study of 70 expert marketers, eCommerce businesses see greater success when they offer free shipping or discounts. For services and software, eBooks and other content which demonstrates expertise are the leading tool for cultivating a thriving email list.