Nowadays, if you want to keep up with the competition, having a website is a must. Your website is hands down one of the most important tools in your marketing arsenal. Unfortunately, there’s this common misconception that having a website would suffice. In other words, once it’s there, you can forget about it and won’t have to update it again.
While redesigning your website can seem like a daunting task, it is a must if you want to keep up with the times and convert visitors into customers effortlessly. Most website designers recommend making tweaks to your website design time and again. If you are wondering if your website can use some touch-up, below are some telltale signs to look out for.
As stated earlier, your website is one of your most powerful marketing tools. As such, you should be open to redesigning it as often as necessary. For starters, you need to ensure that it has a crisp, clean, and fresh-looking design. Leaving your website stagnant can be disastrous for your brand.
If you have access to a web developer, updating your website on a routine basis should be a piece of cake. Otherwise, you might want to consider switching your website to drag-and-drop content management systems. This can be helpful so you can easily edit your website when you need to, even if you have little to no coding experience.
If your website is difficult to navigate, feels clunky, and is not visually appealing, you need to update it as soon as you possibly can. Your website is often the first thing current and potential customers will look for in today’s modern world. You can liken it to your storefront. Is your website giving visitors a great experience?
To assess if your website is providing visitors with a wonderful experience each time they visit, ask yourself the following questions:
- How many pages do visitors have to go through to find what they are looking for?
- Is your navigation bar uncrowded and intuitive?
- Is your text format easy to read and skim through, or is it just a large chunk of text?
Is your current website responsive? Does it look good on any screen it is viewed on? We now live in a mobile-first world where more people will visit your website using their mobile devices than their desktops. With that in mind, you need to make sure your website works regardless of the device they use.
Gauge the responsiveness of your website by asking yourself the following questions:
- Does your website look great on mobile devices?
- Does your content adjust and flow outward when the view is flipped vertically or horizontally?
- If your website is viewed using a mobile phone, does the navigation bar readjust accordingly?
- Are the fonts easy to read when viewed on mobile devices?
Some research indicates that at least 53% of mobile visitors will leave a website if it takes too long to load. If this is the case for you, you need to update your website right away. Otherwise, your visitors and prospects will look for what they need someplace else.
The good news is there is no shortage of ways you can improve the speed of your website. For instance, you can compress your media so your website won’t take as long to load. Better yet, you work with a trusted and seasoned web designer to do the job for you.
Often, many hidden factors are causing your website to load slowly. Working with a website designer will also allow you to address other possible website issues you might have missed.
Analytics can give you clear insight and allow you to zero in on important statistics at a glance. So, for instance, if you see that your average session is low, your bounce rate is too high, or that it has very few goal conversions, then your website can benefit from a redesign.
When considering a website redesign, consider taking a holistic approach. Not all the signs have to be present before you hop on a call with your web developer. If some changes are hard for you to address on your own, don’t hesitate to reach out to the experts for help.