The world of web analytics has come a long way since the dinosaur days of analyzing log files and the like. Great strides have been made, innovative companies such as Google have come along to take the reins and have made analytics more robust and more sophisticated over time. Now that Google Analytics will sunset their current product in 2023, you will need to know what is involved in moving to Google Analytics 4.
To provide more insights on this, the team at InfoTrust has put together a helpful infographic showing the history and future of analytics.
The infographic below covers the following concepts:
- Evolution of web analytics
- How Google Analytics came to be
- The progression to Universal Analytics
- Google Analytics 4 (GA 4) and what it will include
- Analytics transition
Check out the full visual deep dive below for more on the analytics changes coming your way: