Who else still thinks about Jim Carrey getting “high” on Red Bull whenever they go to grab one of the still popular energy drinks? Red Bull and Monster have been leading the way for several years, but as Americans become more health conscious, other kinds of energy drinks are gaining traction.
From 2017 to 2021, energy drink sales in the US went up by three million dollars and the global energy drink market is projected to reach $225 billion by 2026.
Particularly since the COVID pandemic, different kinds of energy drinks and pre-workout drinks are now pulling their weight in the market. There are now energy drinks with organic ingredients and zero sugar, and pre-workout drinks boast health benefits and athletic performance boosts with more caffeine and other enhancing ingredients.
Although the pandemic did affect sales as Americans were making fewer compulsive buys at convenience stores, energy and pre-workout drinks are still booming, and healthier options are sure to keep them trending for years to come.