The open road, the smell of delicious food, and the complete freedom of being your own boss – that’s the life of today’s mobile food truck owners.
Sounds better than a desk job, doesn’t it?
And so to help you get your dreams on the road, the researchers from Zen Business have collected the 5 best pieces of advice from successful food truck owners. And they’ve added their own tips to help you implement these business-winning strategies.
Tipsters include Ryan Carpenter, founder of Moberi smoothie. He has one piece of advice for every aspiring business owner: be unique. That’s why Moberi trucks only serve plant-based and dairy-free smoothies.
Angela Petro, the brains behind comfort food truck Sweet Carrot Casual, believes success comes down to sound financial planning.
For Ben Goldberg, digital marketing is the most important factor. “If you can’t be found online, it doesn’t matter how good your food is,” says the co-founder of Belgian fries truck The Frying Dutchman.
BrewWings boss Stefano Enjem urges you to invest in a brand new truck. Purchasing second hand saves starting capital, but running costs will soar once that old truck starts to break down.
The last piece of advice comes from Alain Bergey, founder of Florida-based Prestige Food Trucks. Customers can always find Prestige Trucks in the same place, at the same time. Because, as Alan points out, finding a good location (and sticking to it) is the quickest way to build up your customer base.
Check out all the tips in full detail below.
Five Lessons from Food Truck Owners (And How To Apply Them), courtesy of ZenBusiness