Undeniably the Covid pandemic has shifted the way in which we consume, from buying habits to type items being purchased, the market has evolved. Many of us were forced indoors and online during 2020 and 2021 therefore, rise of ecommerce is unsurprising. With an accelerated market, 96% of Americans have now made a purchase online at least once in their life.
Mobile ecommerce is increasingly becoming an essential part of the online retail experience for consumers. Mobile usage accounts for 64% of the session distribution and the average order value on mobile devices increased by 41% during 2021. Better global mobile data coverage (for example 5G) is most likely a large contributing factor for steady increase of mobiles.
Another trend we are seeing growing, is multichannel marketing (omnichannel marketing). Multichannel marketing is an integrated sales approach used to create a harmonious shopping experience across different channels, for example social media, emails and direct mail. A new study from Deloitte states that US homes now average 25 connected devices per household. Therefore, in order to increase consumer reach, multichannel marketing is becoming more popular.
With a greater general awareness of global warming and air polution, consumer concerns are rising, with the desire for a reduced barrier for buying sustainable products. 70% of US and UK consumers belive corporations should be doing more to combat environmental issues, shifting the responsibility on to manufacturers and retailers.