These days, thankfully people are getting more selective about what they drink. Gone are the days of just a regular soda – many are gravitating to healthier trends. But what are the latest beverage trends that are gaining the most attention? Let’s take a look at a few.
The functional waters market is expected to reach $18.24 billion by 2025, which includes still or sparkling infused waters. It also may contain vitamins, acids, minerals, herbs, fruits, and vegetables. Organic beverages are also a hot item – expected to reach $32.78 billion by 2027. Ready to drink tea and coffee is booming to the tune of $133.9 by 2027, tea by itself at $68.75 billion. Ready to drink alcohol is a hot item, expected to reach $18.46 billion by 2027.
Take a look at visual trends in the beverage industry including the rise of the mocktail in the visual deep dive below: