As the festive period is drawing nearer and Black Friday is around the corner, it’s the time of year for ecommerce stores to prepare for the busiest season. If last year is anything to go off of, then Black Friday and Cyber Monday 2021 for online retailers will be the biggest year so far.
In 2020, $34.4 billion was spent during Cyber Week, which was a 20.7% increase from the previous year. The Covid-19 pandemic has made the last two years difficult to predict trends, however online shopping has become a staple for many households. Thus, optimization of an ecommerce site is vital for success.
The infographic below includes 10 fundamental steps for online retailers to be aware of while getting ready for the holiday rush. A good place for ecommerce sites to start is by analyzing the previous year’s Black Friday sales data (if they took part). This will provide insightful information on where to focus the efforts for this year.
Another great tip is running an audit of the categories and the product listings in order to ensure stock is updated and to avoid any potential disappointment for customers if stock is unable to be delivered. Finally, to ensure ethical business practice and steer clear of misleading the consumer, every discount offered must be genuine.