Well, there are some website elements responsible for lowering your conversions without you even knowing about them. So you have a site properly set up, placing all the important elements, and yet your conversion rates don’t seem to rise. What went wrong?
According to Studio Marque, a creative agency, web design is not just about aesthetics. It also has something to do with fulfilling a goal.
Whether you want to gain more subscribers, add more readers, or sell more products, the purpose behind your site is to convert. Some elements that make your site aesthetically appealing could kill your conversions.
Here are some web design mistakes that are killing your conversion rates:
Clutter on Your Landing Page
Having too much clutter on your landing page can make it look overwhelming and uninviting. If users instantly come across a wall of text, it instantly turns them off, making them leave before you even have the chance to convert.
Informing and educating your readers about your products is important, but don’t make it hard for your site visitors to consume and process it.
Moreover, whenever your viewers’ attention is pulled in different directions, they’re unlikely to convert. Place the important information, but make sure to keep it clean.
Take off elements that are unnecessary on the page. An excellent way to show the key benefits is to come up with a bulleted list so that your readers can easily grasp the main idea.
It conveys the same message with longer paragraphs, but in a more attractive and easy-to-digest way.
Improper Use of CTAs
Calls to action, also known as CTAs, functions to appeal to users, inviting them to respond.
A clear and prominent CTA button guides users to help them get the desired action. Meanwhile, having a poorly placed and unclear CTA button is hardly effective.
Here are a couple of considerations for your CTA button:
- Text: Do you have a clear CTA? Is it action-oriented or does it create a sense of urgency?
- Placement: Is the CTA button strategically placed so that users are more likely to fulfill an action?
- Size: Can users easily find the CTA button? Can they identify it from the rest of your content?
- Colors: Are the colors that you picked visually appealing? Is there enough white space that surrounds it and does it stand out from the page?
The quality of your content makes a significant impact on your audience.
For B2C campaigns, you must be customer focused. You must have a clear vision with your content on what must be conveyed to your audience. You should strive to build a connection with them and understand their pain points.
Moreover, another aspect that impacts your customer’s decision is to have bland or badly written product descriptions, especially if you’re an e-commerce site.
Most problems happen after prospects stumble on the same product description on a different website. Ideally, each product description should be unique.
So, whether you’re writing product descriptions or writing a blog post, you must deliver high-quality content to your audience.
Headings play a crucial role in grabbing your audience’s attention as well. Not having an informative heading leaves prospective leads wondering why they’re there on your page in the first place.
Missing Search Bar
Some site visitors would want to search directly for the data that they need. Provide them with an alternative via a search box. For targeted results, give them advanced filter options.
A search box allows users to find quicker answers ? ideal for sites with a large inventory. Websites that don’t have this feature turn off users who are looking for more specific information.
A lot of people want to know where they are at all times so that they can orient themselves of what your site is all about.
To have optimal impact on your traffic and conversion rates, create an easy browsing experience, a sound design, and carefully organized content.
If you don’t invest in a site layout that’s engaging, has excellent structure, and has complex site navigation, this might cause you to lose against your competitors.
Clear navigation, on the other hand, helps your audience smoothly find their way towards your desired action.
Here are some points to consider:
- Give clear call-to-action.
- Make sure that the links can easily be seen and lead to the right pages.
- Check for any misdirects, errors, and missing pages.
- Don’t forget to include white spaces! They keep an excellent balance between your site’s content and spaces.
At this time and age, you couldn’t afford not to have a mobile-optimized site. According to the research by Google, approximately 82 percent of smartphone users turn first to their portable gadgets before ultimately making a purchasing decision.
Phones have now turned into shopping assistants. Taking advantage of this fact boosts your chances for conversion.
You need to be present where your customers are. You also need to take page speed into consideration.
All your site pages should load within 2 to 3 seconds. Applying these strategies will help you stand out from the rest of the pack.
Over to You
Doing site checks regularly will ensure that everything’s running smoothly. Also, don’t forget to update the content of your sites such as your blog and other contact info.
If you’re still not getting conversions, run a couple of tests and see what other aspects of your site require tweaks and improvements.