As of 2021, there are nearly 2 billion websites online. Needless to say, many sites get lost in the shuffle of Google searches, and part of the issue is their domain name.
The definition of a domain name is simply the online address of a website, but a premium domain is one that is “human friendly.” It appeals to the memory and interest of people searching for any given topic or product.
Domain names have come a very long way in a relatively short period of time, and they continue to see rapid growth. The very first domain registration happened in 1985 with symbolics.com, and in the first quarter of this year, more than 363.5 new domain names were registered. Domain names see an increase of 4.2% every single year, and 52.3% of them end with “.com.”
A great domain name is so important to business success that the best ones can cost millions of dollars to purchase. For instance, Elon Musk bought Tesla.com for $11 million, and Cars.com sold for $872 million in 2017.
Having a premium domain draws all the right kind of attention, while having a bad one leaves your business in the dust. New businesses must do the research and make the best choice.