For an online business of any size, Google rankings matter. First place rankings for competitive search terms are highly sought after due to the valuable traffic they organically generate. Understanding Google’s latest criteria for ranking is an operational necessity, especially as their latest update – Core Web Vitals – takes in more than just good website content and lots of backlinks.
The three Core Web Vitals emphasise the importance of a smooth, onsite user experience. They measure elements such as page load speed, interactivity, and any unexpected content movement that may be a usability hindrance. So now getting these right will not only make website visitors happier, but also improve search result rankings.
For a detailed breakdown on the Core Web Vitals, how to test and optimize for them, and new research into how they’ve impacted ecommerce websites, Website Builder Expert have created an infographic based on their Core Web Vital Guide to help: