Looking to increase your rate of repeat customers? You can generate brand loyalty by various means, but one method that’s gaining notoriety for its success is through creative package designs and approaches. Simply by including something small inside the box — such as a coupon, sample or thank you note — you could leave a positive, lasting impression. By going outside the box, you can potentially connect with a customer, which inspires loyalty and satisfaction.
Exceptional packaging can help consumers remember your service as well as draw a clear distinction between you and a less-involved competitor. By branding your packaging with clear and custom labeling, you’re showing pride in your product from the moment it reaches their front step. The “unboxing” experience is ingrained into us from a young age and the surge of excitement felt has strong connotations to happiness from past celebrations. Tap into this emotional connection by making the package “pretty as a present” to win over customers.
Show appreciation for customers by understanding what they want from your product and what they want from you as a company. This understanding, much like putting yourself in their shoes, may lead to creative and thoughtful approaches that help you stand out from the competition. It could also come back as a benefit for you in the form of positive reviews and promotions.
By fulfilling online orders in a timely manner and going a step beyond with appealing packaging, you can get better responses for your engagement requests. Including a note about sharing on social media or signing up for an email list may see improved return if the package was well-received.
Set yourself apart with simple gestures, attractive packaging and consideration for your customers. For more information on inserts and interesting statistics on online shopping, please see the accompanying resource.
Infographic Created by Chicago Tag & Label