When Covid-19 meant that small retailers around the world had to suddenly shut up shop for an indefinite period of time, it demonstrated the importance of being able to sell online. Those who hadn’t already set up an eCommerce offer found themselves needing to do so quickly, which was great news for platforms like Shopify.
It saw its revenue almost double in the first quarter of lockdown to $714.3m, while a study from Deloitte found that it had supported approximately 1.5 million more jobs in 2020 than it had in 2019. More than 44 million of us purchased something through its stores in 2020, so how can you get your business selling through Shopify?
A new guide from OnDeck has top tips and instructions for getting started with Shopify including which apps you need to optimize your store and make it easier to run the front and back end, covering store design, sales and conversion, marketing, orders, and shipping, reporting and more.
SEO is also a crucial skill for making your Shopify store successful by attracting customers to it, so the guide covers some vital SEO dos and don’ts. Some of the things to avoid include having overlong page and product titles or uploading images with random filenames, which is a missed opportunity to bring traffic in through image searches.
Shopify is a platform that gives small retailers the chance to future-proof themselves against any future lockdowns as well as reaching new audiences, so why not find out more from this guide and use the tips to get set up and selling.