For successful, local businesses, the importance of a quality local landing page cannot be overstated. In 2019, 90% of consumers searched the web to find a local business, and since the pandemic of 2020, even more consumers are shopping local. In order to thrive in an online world, your business must have an appealing online presence.
There are three key elements to a good local landing page (a standalone web page created for a specific business location.) The first key element is the body. Potential customers spend 74% of their time on the first 2 screenfulls, making this the most important section for grabbing attention and gaining interest.
The second key element is the headline. It needs to be clear and concise, and should contain keywords. Keywords are important for ranking higher in Google’s Local Pack, but many businesses neglect this opportunity.
The third key element is mobile features. Eighty-four percent of local searches are made on mobile devices, so a mobile responsive site is extremely important.
Consumers are looking for your business. Is your landing page catching their eye?