Search engine optimization, commonly shortened to SEO, is an essential part of any online strategy. Without following SEO principles, your business may make content your target audience doesn’t see. However, with search engines regularly refining their algorithms, it’s little wonder many firms struggle with SEO. While the way search engines rank websites changes from time to time, many businesses don’t realize that Google and other search sites always look for the same common elements.
This infographic from Copypress lists and explains the SEO ranking factors that search engines consider. Bookmark it so you can refer back to it whenever you’re developing online content. Incorporate the domain, page-level, and site-level factors, while considering user interactions and backlink and penalization factors to create content search engines, and your target audience will notice.