Are you wondering what makes a good marketer?
It’s not just about having great ideas and putting them into practice. It’s also about knowing how and why you got the results that you did.
All in all, marketing reporting is a vital skill you should add to your skill set if you want to ensure your campaigns aren’t just a wild guess of what will work for your audience but proven strategies that generate results.
To represent these results, you’ll use marketing reports. Read on to learn more about the fundamentals of marketing reporting.
The Definition of a Marketing Report
A marketing report refers to the collection of data from different marketing channels and its visual representation. Usually it’s how you’ll track your marketing plan to make sure they are effective.
The goal is to analyze the results of your campaign and determine whether it’s been successful. Visual representations make specific metrics and KPIs simpler to understand and compare, and you can track their progress within specific time ranges more easily.
Marketing reports can help you discover valuable insights into your audience’s behavior, likes, and interests, which you can use to adjust your next campaign and achieve even more of your goals.
There are different types of marketing reports. You can create separate ones for each marketing channel that you use or based on the time range you’re analyzing.
Types of Marketing Reports
Although it’s possible to create a marketing report for one particular KPI, if the occasion calls for it, it’s more common to share the insight you’ve gathered based on a specific time period.
Typically, you’ll create:
- Daily marketing reports
- Weekly marketing reports
- Monthly marketing reports and
- Annual marketing reports.
1. Daily Marketing Reports
Daily marketing reports usually track daily changes on different marketing channels. The goal is to react timely if there’s a significant change or a threat that could harm the company’s reputation or traffic, for example.
These are some of the most common metrics included in daily marketing reports:
- Average session duration
- Keyword rankings
- SEO overview
2. Weekly Marketing Reports
Creating weekly reports allows you to check the status of your campaign. By measuring engagements and metrics, you can determine if your campaign’s performance is satisfactory before it’s over and make adjustments if necessary.
Your weekly report should include the following:
- Report on our social media performance
- Report on your website traffic performance
- Blog performance report
- Online advertising performance report
3. Monthly Marketing Reports
How do most marketers measure and demonstrate the results of their marketing efforts? By creating monthly marketing reports, where they usually include campaign performance and web analytics. Monthly reports are a standard management tool for many marketing agencies, and they typically contain:
- Digital marketing performance report
- Web analytics report
4. Annual Marketing Reports
Whether you’re carrying out a marketing strategy for yourself or your clients, you’ll want to know your key successes and areas for improvement. And to learn that, you’ll create annual marketing reports with all the important milestones and KPIs.
These reports typically consist of:
- Marketing KPI report
- Marketing CMO report
Track Your Digital Marketing Performance
You wouldn’t take an exam without checking the answers later, would you?
Staying in the dark wouldn’t help you determine if you’re on the right track or if you need to study more, or differently.
The same goes for your marketing efforts. Without creating reports and analyzing your data, you can’t be sure whether your campaigns are meeting your goals or not.
With these four types of reports, you can monitor your campaigns’ performance in several ways and make sure you’re always on top of your game.