You’ve probably heard the phrase “content is king” before.
If content is indeed king, then video probably has the right to be called the king of content these days.
In today’s digital world, there’s no stopping the rise in video’s popularity and importance.
Video already has a reputation for being a highly engaging and effective form of content. There’s also that forecast that videos will account for 82% of all internet traffic by 2022.
If you’re an entrepreneur and video marketing isn’t part of your marketing strategy, it’s probably time to start making videos for your business and putting them online.
After all, 86% of businesses already use video as a marketing tool. Explore the preceding link some more, and see if the numbers on the ROI of video marketing are enough to convince you of its potential to grow your business.
Should you decide to give video marketing a try, we’d like to offer up a few ideas on using videos to achieve your business goals.
Make Sure You Create Informative and Engaging Video Content
Your videos need to have eye-catching visuals to capture the attention and curiosity of your audience.
Aside from making sure that the video quality and editing are top-notch, you can also mix in elements like text, voice-over narration, and animation to make the video as dynamic as it can be.
Your marketing videos will be even more engaging if they are as informative and relevant to your audience as you can make them.
Whether it’s an explainer, product, or tutorial video, your marketing videos should be able to provide your audience the answers and solutions they seek from your brand.
It would also be great if your marketing videos actually tell a great story with a clear beginning, middle, and end. Don’t be afraid to be honest and even a bit personal because that will resonate better with your audience and help you build brand loyalty.
Optimize Your Videos For Search Engines
You may have created jaw-dropping videos and posted them to your website, but no one seems to be watching them. How come?
The most likely answer is that you haven’t optimized your videos for Google and other search engines, which are instrumental in bringing organic traffic to your web pages–and the videos embedded in them.
To get more eyes on your marketing videos, you will need SEO or search engine optimization.
The primary mission of any SEO campaign is to rank for the top spots in search engine results pages (SERPs).
The higher your web pages rank for relevant keyword searches, the more visible they would be to search engine users.
That improved visibility betters those pages’ chances of getting clicked and your videos getting views.
Drop Your Videos On Social Media
Social media is now one of the most potent marketing tools out there, with Facebook, Instagram, and all the other social media networks having billions of active users combined.
Reaching just a fraction of that audience through a solid social media marketing strategy can already do wonders for your business.
That said, social media is an excellent place to make videos go viral.
Whatever platform you choose, an engaging video always stands a good chance of being shared on social media, where they can generate more engagement in the form of Likes, Comments, and Reactions.
Ask People To Share Your Videos
This may sound a bit shameless, but you can always ask friends, family, lovers, colleagues at work, or just about any people you know to watch your videos and share them!
Although you should never limit the people you ask, it’s always wise to start with those you think have close connections to people who belong to your target audience.
After all, they’re the ones who will likely respond positively to your video’s messaging and provide you with the leads and conversions your business needs.
These are just the tip of the iceberg of things you can do with your video marketing, but they’re a good place to start.
Then again, video marketing–or any type of digital marketing, for that matter–requires plenty of time, effort, and resources on your part. That’s why a platform like Promo could be a great way to experiment with video ads.
If you can handle the task while simultaneously running your company, good for you. Few things can beat taking a hands-on approach with your business.
However, if you’re too occupied with your day-to-day operations, perhaps you should consider partnering with a digital marketing agency, whose teams of experts can help you build and run video marketing campaigns on your behalf.
About the Author
Gabby Klesser is the Outreach Manager for LA Website Design, a digital marketing agency that has assembled a team of expert web designers and digital marketing strategists. She often writes about web design, UX, social media, technology, marketing, and starting a non-profit.
Also published on Medium.