Not that long ago, video was considered a marketing frill, something for corporations with deep pockets to invest in. Today, video marketing is one of the fastest-growing marketing tools around the globe. More importantly, it is one of the most effective in promoting brand awareness and brand image.
While the power of video to capture the nature of a brand is well understood, the power to drive conversions and sales is sometimes overlooked.
How does a small business or company know where to start? It starts with creating an emotional connection with the view. One easy way to achieve this is by storytelling. For example, communicating data-heavy information, stories put context around the numbers being shown. This helps potential consumers understand the significance and remember the value being offered. You can also create an emotional connection using stories based on customer experiences as well as ethical stories with an emphasis on social responsibility.
Consumers are constantly seeing ads. This is why it is important for making your point quickly with clarity in the marketing field. That being said, visual messages stay with us longer. In a storytelling structure, the message is central to those memories. Give thought to one of your favorite movies or TV series: You can probably replay that scene in your head clearly after months or even years after you saw it. Thinking about the scene may also bring out emotions that made an impression on you. Storytelling in marketing works the same way.
Video marketing is an indispensable technique for any small business or startup. It’s a great technique for businesses seriously committed to increasing their pool of prospects and customers. For more insights and tips on increasing conversion rates using video marketing, check out the infographic below. Courtesy of Banner.
Also published on Medium.