Videos have been making inroads recently in the world of digital marketing. This medium has proven to be a powerful promotional tool, given the fact that the majority of people like consuming video content. Apart from allowing you to advertise your products and services, it’s also an effective way of strengthening your relationship with customers. Your prospective clients can get to know you and your business more intimately through this avenue.
In fact, according to this video marketing statistics, 61% of marketers see video as a “very important or extremely important” part of their marketing strategy.
However, some rules must be considered when creating marketing videos. For one, you must ensure that the background setup doesn’t distract the viewers from the main subject. Your face, body language, and the tone of voice are also essential when passing a message to potential customers. Of course, if you’re working with the likes of Miami video production company, who are experts in the field, all these factors will be made clear to you before the shooting process starts.
This article aims to discuss some of the main tips that will elevate your corporate video marketing strategy.
#1 Make The Subject Clear
Nearly every business today has opted for video marketing because of its effectiveness. As such, you’ll be competing for the attention of prospective customers with other enterprises offering similar products and services. For this reason, there’s a need to grab the viewers’ interest as quickly as possible. The main subject should be made clear at the beginning of the video to help people decide whether or not to continue watching.
It’s also worth noting that the video title plays a crucial role in attracting people’s attention. Take YouTube, for example; there are a ton of videos covering the same issue, but these have slight variations in titles.
Consumers are likely to click on those posts that answer their questions. Therefore, make sure the title and description clearly communicate what’s going to be covered in the video.
#2 Transcribe Your Videos
Creating a marketing video is one thing, but making it accessible to the target audience is another. With so much content available online today, people are only attracted to those posts they can easily understand and relate to. As such, transcription could be the missing piece in making your video production a successful marketing strategy. Remember, this doesn’t only refer to the conversion of spoken words to written words. Instead, it may also include other audio parts, like sound effects and music.
So, how do you transcribe your videos? Well, you can do it by yourself, but the best option is to hire a professional transcriber. This way, you’ll have enough time to research and create more content. Apart from boosting the audience’s understanding, video transcription will also improve your SEO, which will, then, generate more traffic.
#3 Use Social Proof
Given the state of the current market wherein scamming has become a trending topic, you can’t blame people for being skeptical. Therefore, regardless of how convincing your marketing skills are, some consumers would like to see the previous results for them to believe. For instance, if you’re marketing a new line of dishwashers, it would be prudent to collect testimonials from those who have already used the products.
Most people make their decisions by following what others have done before. Remember, it doesn’t only have to be testimonials; social proof can also take the form of votes, likes, comments, and views on your video.
For instance, people are likely to click on a video with more likes or views on YouTube because it shows that more people trust the content producer. Promoting your video can be quite hectic, but this is where the power of influencers come into play. Hire a few professional influencers to make sure your video reaches more target audience within a short span of time.
#4 Know Your Audience
Who’s the target of your video? Make sure you answer this question even before you start creating the content. If you try marketing to everyone, you’ll ultimately reach no one. A video can go viral, and that’s good as social proof. But, if the content doesn’t target a specific group, then it won’t do any good for your marketing strategy. Do your research and find out the needs of your target audience, then use that knowledge to connect with them.
Videos have become incredibly important in the world of digital marketing. If done right, it can facilitate the connection between you and your audience while growing your business community. One of the main ways of ensuring that everything works out as expected is to know who you’re addressing. Once you have this in mind, it becomes a lot easier to decide on the subject of your video and how to pass the information. Social proof will also play a crucial role in promoting your video by making it more believable and relatable to the viewers.
Also published on Medium.