A Guest Post by Djurica Tarana
Content writing just like any other vocation is a specialized field that requires an in-depth understanding of one to be a professional in it. Granted that anyone who is literate can write, but knowing how to create a compelling content requires some skills. On average, over 2 million articles are uploaded every day but only a fraction are read and shared. In content writing, there are critical issues that need to be taken into consideration such as the appropriate use of Italics and Bolding, reference links, pictures, and SEO among others. Have you asked why some articles are read while others are skipped? Understanding how all these works could be the difference between your articles going viral or being totally ignored.
This article will guide you on the 6 crucial writing hacks you need to understand.
Try to Target Your Audience Naturally
Being as natural as you could is very important when trying to pass a message across to your target audience. In the past, article writers were advised to always be formal if they want their articles to rank higher in the search results. However, times have changed and likewise the rules. The importance of writing in a more natural way has been acknowledged thus writers can now write in their own unique style without being relegated in the pecking order. Essay supply is one site I stumbled upon where such highly optimized contents can be gotten.
Writing naturally entails penning down your ideas/information as they crop up in your mind, in a more spontaneous as well as conversational way without appearing like you are regurgitating a piece of oral history. When you write in a more conversational way, your audience will easily develop an attachment with your content because it will feel more like an active discussion between two parties.
Reference Links Makes Reading Fun
Aside helping to make your content more interesting and educative, making use of reference links during writing is also critically important in order to give credit to the authors or publishers whose research works have aided you in creating your own content. Not doing so would put you at risk of plagiarism, a very serious and punishable offence. Using other people’s ideas or research works without properly acknowledging them is considered as intellectual property theft.
In addition, citing original sources where your ideas, figures or results were gotten from will avail your audience the opportunity to go to the reference links and read further on any area or topic they found interesting.
Use Picture for More Engagement
A picture tells a thousand words! You remember that popular phrase, right?
The use of pictures/images will not only beautify your contents but will also help you to pass across your message in a more engaging way. Similarly, images are powerful, and would easily grab attention and force your target audience to read the accompanying message. Here are the various ways images will promote your content:
- They grab attention: images can be powerful enough to force disinterested or passive audience into reading a content they ordinarily would not. To get a clearer picture of this, you can duplicate an article, put a good and inciting image in one and leave only text in the other one. You will be amazed to discover that the one with picture had a significantly higher number of readers than the one with just alone.
- Promotes sharing: people like graphic contents simply because they tell a story and are more attractive relative to texts. Therefore, when add an image to your message, you increase its chances of being shared thus helping it to reach a larger audience.
Keep It Real and Simple
Some writers make the mistake of using “sophisticated”words when writing. They erroneously believe that the more complex sounding words they use the more respect their articles will command. In reality, the opposite is often the case. Rather, it is advisable to make use of very simple words and also make your article real so they could be easily understood by as many people as possible.
Most of your readers will not read your article because they want to learn about big terminologies; instead their motive is to get the message in the clearest way possible.
In addition, the rule of thumb is to begin your article from the most interesting or important part, use basic phrases that would be easily understood and keep it short and simple.
Start With Keyword Research for SEO
As a content writer, one of the most crucial things you will have to do is keyword research. A good SEO research strategy will enable you to identify words or terms that are often used by most people when browsing. By having a good understanding of SEO keywords, you will be able to write your content in such a way that it will incorporate those keywords accordingly. Therefore, when people search on Google using those keywords, your content will be among those that will rank high.
Invest in a Good SEO Suite
A good SEO suite can not only push your visibility way up to the top of the food chain, and ahead of your competitors, but will also help you to save money and time. It will ensure that your website is optimized in such a way that it ranks high in search engine results.
Making use of a good SEO suite will also enable you to prioritize on your areas of interest while experiencing significantly higher sales.