In today’s increasingly competitive business environment, having a solid, trusted reputation is vital in order for your company to thrive. Generating awareness for your brand could encourage deeper engagement with current and future patrons, thereby improving customer satisfaction and, ultimately, the bottom line.
By increasing brand recognition, you could gain a strong base of devoted clients who know they can count on you for the best products and services. Here are four tips for boosting customer awareness and loyalty.
1. Engage with Customers on Social Media
Social media is undoubtedly one of the most powerful marketing tools for businesses today. About 33% of consumers use social media outlets to find new products, brands or services. They give you the exclusive opportunity to post recent developments, discounts and special deals, as well as engage with users. Interact with your target audience by asking questions, commenting on posts, retweeting and sharing positive patron experiences.
Brands that wish to build loyalty should also consider increasing customer service efforts via social media and encouraging patrons to reach out on these platforms. In doing so, they are able to assist one person at a time while potentially gaining the attention of thousands.
2. Include Personalized Messages
Modern buyers demand a personalized shopping experience. Sending handwritten notes could make long term and new customers feel special, since they are more personal than emails and typed letters. Plus, recognizing consumers’ history with your company shows you don’t take their loyalty for granted.
The human touch behind handwritten messages can deepen your relationship with customers and in turn, inspire continued loyalty and retention.
3. Offer Promotional Merchandise
As a small business owner or entrepreneur, keeping your brand fresh in the minds of current and potential patrons is a huge key to success. One way to make your organization front of mind is through the distribution of promotional gifts. T-shirts, hats, mugs, pens and bags with the company’s name or logo are practical, everyday items that can help boost your visibility. Customers will think of your establishment every time they write with that pen or wear the t-shirt adorned with your logo.
4. Create a Loyalty Program
One of the best strategies to keep customers coming back is to reward them for their loyalty. About 70% of patrons are more likely to recommend a brand if it offers a good loyalty program. There are many types of loyalty programs, from punch cards to point systems — choose a plan that works best for your business and run with it. This approach is effective because it can:
· Show appreciation
· Help consumers remember your brand and products
· Encourage repeat purchases
· Boost customer engagement
· Improve patron lifetime value
Brand awareness is a powerful concept that can have a major impact on your marketing efforts, revenue, and consumer perception. Follow these helpful tips to boost brand recognition and help your business stand out in a highly competitive environment. For more tips on how to increase brand awareness and patron loyalty, take a look at the accompanying infographic.
p>Infographic created by Pacific Brandwear, a recycled apparel company