If you’re looking for an effective way to revamp your marketing strategy without spending a fortune, you should definitely consider using social cards.
Clickable social cards can be shared on all major social media platforms, including Facebook, Twitter, LinkedIn and Google+.
Social cards consist of an image and descriptive text but unlike regular image posts which simply expand when clicked on social cards send users directly to your chosen landing page.
The benefits of using social cards are many. Social cards have been found to be an extremely effective way to increase engagement rates and drive more traffic from social media platforms.
One Facebook study reported that a micro-blogging platform, Tumblr, managed to increase referral traffic from Facebook by more than 250% after implementing clickable social cards. Similarly, a Twitter case study showed that social cards helped UK-based mobile company Three increase engagement rates by 26% and raised their click-through rate by 64%.
But there’s a catch when it comes to clickable social cards: they can be quite challenging and time-consuming to create, especially if you’re an inexperienced website owner or if you don’t have access to the back end of a website.
This is where the free online tool AnyImage can help you. This useful tool allows you to create an unlimited number of social cards in just seconds.
To find out more about how AnyImage works, check out the infographic below.