Did you know that getting a customer service response on social media can take up to 10 hours? Email is an even worse offender since customers are sometimes made to wait for up to 12 hours for a response.
It goes without saying that this kind of lag is simply unacceptable in the fast-paced world of digital marketing.
Unlike social media and email, live chat allows you to interact with customers in real-time and solve their issues while they’re still on your website.
Live chat is 100x faster than any other digital service channel, so it comes as no surprise that 33% of consumers now expect to see live chat when shopping online.
Implementing live chat software can benefit your business in more than one way. The first major benefit is the potential to increase sales. Live chat allows you to answer all of your customers’ questions immediately and help them reach a buying decision as they’re browsing.
Live chat also makes it possible to handle several customer chats at once, which makes it more cost-effective than traditional call centres.
But that’s not all! Other benefits of live chat include stronger customer loyalty, better brand image, increased sales value, and more. To find out about these and other advantages of using live chat for business, take a look at the infographic below by The Website Group.