A Guest Post by Pedro Calcono
There is no doubt that the COVID-19 pandemic has wreaked havoc on lots of businesses all over the world, and it’s even worse on small businesses and start-ups. Consumer demand is generally low; operational cost has increased, and there have been limitations here and there which when put together can be quite frustrating. All these can make one to throw in the towel and call it quits. However, it is not gloom and doom, especially for online businesses. Some online businesses, depending on the niche have actually experienced increased demand.
#1 People Are More Engaged in Social Media.
As people are forced to stay at home due to the lockdown and the accompanying limitations to movement, this has resulted in people having lots of time on their hands, and to keep busy, a good number of them would resort to spending more time on social media. What this means is that you now have a much larger audience to engage with. This is unlike physical stores that are badly hit at the moment, as non-essential businesses are forced to close down with attendant losses. Many of the customers that would have gone to those places are now at home while ‘traffic’ is now redirected online.
This is the best time for anyone to optimize online business marketing and push sales skyward. Also, you have to bear in mind that there is potentially a high chance of getting new customers who would be more willing than ever before to subscribe to your business. Therefore, by making a good first impression through excellent delivery, you stand a good chance of increasing your market share.
#2 Stay Updated- Content Help to Boost Your Audience’s Trust.
This is not a time to slack; instead you need to be proactive by staying updated, which will help you in providing fast and credible contents to your audience. In return, steadfastness in doing this will boost your audience’s trust in you. Nevertheless, the tricky part is on how to ensure that the content you’re providing are relevant to the needs of your audience. However, that problem can be solved with social media audience analysis. It helps you to understand the sort of content topics as well as formats that catches your audience’s fancy.
Another challenge you’re likely to face will be on how to effectively move your social media audience to your webpage. Again, the sort of content you post will prove crucial on whether you will successful or not in achieving your aim. Thus, you must ensure that every piece of information you’re putting up is what will interest your audience enough to want to know more.
In addition, a good content strategy will help you to analyze and understand what your followers enjoy most, which will guild you in optimizing your resources.
#3 Digital Marketing is Cost-effective
One of the best ways to create brand visibility is through digital marketing, which is equally considered as cost effective, there are number of destiny marketing solutions that are actually cost effective and are affordable. It is important to emphasize that some digital marketing services can be quite expensive especially when you contract third party companies to do it for you. Fortunately for you, there are methods through which you can achieve similar or even better results without spending too much. These methods/platforms include social media, email newsletter, blogging, and link building.
#4 Right Time to Do Email Marketing
Reliable studies have shown that the best time emails should be disseminated is 8 o’clock in the morning or 4 pm. This is because such moment is when your target audience will be focused on making an online purchase or distracted and looking for something to keep busy. However, during lockdown, the conditions are even better because people are generally bored most of the day and are always seeking for things that could keep them busy. So, they would be keen on checking their emails and even to make purchases as well.
#5 Boost Online Presence
Now is the best time to boost your online presence as much as you can, and some of the methods you can use to do that have already been mentioned above such as SEO blogging, effective use of the social media etc.
As more people continue to browse the internet for entertainment, news or to seek for products to buy, you will have increased chances of making more sales.
#6 Use PPC Advertising
PPC is an abbreviation that means pay-per-click, and it is a process whereby you pay a fee certain fee whenever potential customers view your adverts. This is the best time to make use of PPC advertising considering that customers are now mostly in their homes and searching for products or services online as against physically going to a brick-and-mortar shop.