To survive in a competitive market, an organization must consider unique and effective digital marketing strategies. Marketing is an art that enables an organization to introduce its goods and services to potential customers. As a digital marketer, you need to think critically about how you are incorporating technology in your business.
The businesses that will reap big in future are those that can predict how technology will impact their business. Your business will only experience tremendous growth if you strive to reach new customers and retain the existing ones. Here is an array of digital marketing trends to consider in 2020.
Use of Private Messaging Apps
As the new year approaches, more organizations are showing interest in individual messaging apps. In 2020, more companies will utilize smartphone apps such as Facebook, WhatsApp, WeChat and Viber. Companies will shift from emails to private messaging apps. Some reputable organizations are already getting started. A customer will easily buy and pay for a product through a messaging app.
Embracement of Artificial Intelligence
Robots and machines are finding their way in the realm of marketing. They can do most of the tasks done by humans. Artificial intelligence is being utilized in a wide range of features, such as voice assistants and chatbots to find solutions quickly. IA will be mainly used in customer care.
Just like humans, they can receive orders from customers and work on them. Robots use sensors to gather and analyze data from different sources which is used to improve customer future experiences.
Chatbots Take Off
Organizations will continue leveraging on chatbots since they are useful in interacting with websites visitors. They communicate with people naturally, and they are quick to answer their questions.
Chatbots may send information through verbal interactions or through chat windows to help web visitors get what they want. Therefore, chatbots save costs by reducing the human resources needed in the customer care department. On the other hand, customers get solutions in real time.
Some few organizations are taking a further step to use some form of personalization. Personalization is characterized by identifying customers buying behaviours and promoting products that seek to meet their needs.
A company comes up with products that are similar to users purchase history. Digital marketing tailor makes content so that it can match what the customer expects. This technique enables a company to address you by your name when sending emails.
Green marketing strategies involve marketing products that are environmentally friendly. Also, a marketer may let consumers know that the products are produced in an environmentally friendly manner. This technique covers all aspects of a business. It shows the importance of being environmentally conscious during the production, packaging and advertising process.
The millennials are more inclined to green products. Therefore, organizations should focus on producing green products since they have a competitive advantage. Also, it is predicted that customers will develop brand loyalty to products that continuously strive to protect the environment.
In addition, green brands create a positive public image. Customers feel that besides earning profits, the company is responsible and aware of the current climate change scenario.
According to research, customers that produce transparent information are more likely to retain their customers. Digital marketers must strive to provide realistic and real-time information about a product. Besides, a company should handle customers vital information with the confidentiality it deserves. In 2020, companies are expected to be honest when sharing information that seeks to promote their products.
A single software
Currently, many organizations are using tons of marketing software. Using various software is overwhelming; thus, people are switching to single software. A single marketing software reduces tedious tasks, promote accountability and makes customer management more effortless.
If you are an entrepreneur, it is prudent to know about the current digital marketing trends. Learn how to personalize products and handle customers data with utmost transparency.
About the Author
Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat