In this era of smartphones, most of the advertising campaigns are designed to be mobile-friendly. Litmus actually conducted research in 2018 and found out that almost half of all email messages are opened through mobile phones. This means that if you want your email advertisement to be successful, you need to optimize it for mobile to keep your subscribers.
All the countries going under a start-up revolution need mobile advertising as it is one of the most important factors for their success. This is the only way to stay on top of the game, and a step ahead from the competitors.
Why Is Mobile Advertising Important?
Since more than 2 billion people around the world use mobile phones, mobile advertising has become a sure way to reach a huge number of online users without spending a fortune. This way of advertising is a lot cheaper, and it offers you the opportunity to find a solution to all the problems related to advertising.
Every company wants to connect with its clients to deliver their desired products. With mobile advertising, brands are able to understand their audience’s needs in order to provide better options.
Most start-ups use ad pop-ups on many mobile applications to promote their brand. Some even develop their own mobile applications designed to nurture the relationship between the user and the company. Entrepreneur suggests that in order to get more downloads, it’s important that the app has a positive rating and good reviews on app stores.
Apart from the apps, many companies create websites where clients can find information about the brand. That’s why the domain name and hosting provider are crucial when it comes to leaving a good impression on your visitors and users. It’s important to find a good name for your website, and you can do it by using a domain name generator to help you out. Also, getting email hosting from a provider like Domain Name Sanity, for example, is something that can give you a lot of extra features along with the hosting itself. This way, your email outreach campaigns will look more professional, as well as get more storage and several other perks.
How to Create Mobile-Friendly Email Advertising
Creating good email marketing campaigns takes some practice, but to start with, here are the most important points that you need to follow:
1. Responsive and Scalable Templates
Scalable emails will look the same no matter which device a client uses. It’s a narrow, single-column design that uses large text. Using a responsive email template will make your email look “regular” on a desktop, and it will also adjust the content on a mobile phone.
2. The Preheader
When sending an email, you want it to be opened and read, right? That’s why you’ll need to pay attention to the preheader, which is the short summary text following the subject line. Don’t only include a link with some random text that says “view here”. Of course, you should offer the client a possibility to view the email in a browser, but you should consider offering something more important in front of the link.
For instance, you can use the preheader to write a short summary of the aim of your email, since this is what the client will first read in their inbox.
3. The Content of the Email
Most people who use mobile phones are constantly on the move, so multitasking has likely become a regular part of their lives. Often, they quickly check their emails without paying much attention to all the details. As a result, your email can be deleted without being thoroughly read (or not read at all). In order to prevent this, you need to choose an engaging, short, and relevant subject line.
When the client opens the email, they should read quality content with the appropriate information, a clear call-to-action, or an offer they cannot refuse. Be concise, don’t write a lot of text, use fonts that are easy to read, and make it look good.
If your email needs to have a few parts with a lot of content, you can create a table of contents with anchor links. This way your clients will be able to quickly view the options they are most interested in.
4. Call-to-Action Buttons
When pressed on a screen, the finger of an adult person covers 45 pixels. Pay attention to this information when you’re creating a call-to-action button to avoid tap errors. If you want your clients to click the call-to-action button, making it easy to click. Instead of images, you can use “bulletproof buttons”. They are created by using HTML and CSS.
One more thing to remember is that smaller screens make links look unclear. Make sure the links are eye-catching and easy to tap. Use a contrasting color and a <strong> tag.
An email shouldn’t contain only images. What you need to create is the right balance between text and images. In fact, an image should be used to support the message you want to send. Since mobile phones have slower download speeds than desktop computers, use JPG over PNG images. You can use some online image compression tools to reduce the image file size.
6. Proofread and Test
In this digital world, testing is essential. You don’t want to waste all your effort without being sure it works properly. Do the testing to make sure that images load quickly, links work fine, and everything else you include in the email looks perfect. Finally, check your grammar and spelling.
In the end, putting some time into optimizing your website for mobile devices can give you some outstanding results. Also, since people use their mobile phones for anything, including checking their mail, make sure that the newsletters or whatever you’re sending to your users, customers, and clients look decent. If the user has to wait for the image of the newsletter to load, they’ll automatically leave.