In today’s technology, you can now promote anything online. And that includes your property. Digital marketing is a useful tool to help you attract potential buyers or tenants.
If you’re targeting millennials, it’s ideal to remember that they’re not rushing toward owning a house. Instead, they’re more into renting an apartment or a house first.
Interestingly, they perform a search for rented accommodations over the Internet. To take advantage of that trend, here are some digital marketing ways on how to advertise your property online and attract renters.
Build a Website
It’s especially useful if you have several properties for rent. When you have a website, you can easily combine all digital marketing efforts, thereby, making it easier for an ideal tenant to find you.
The good news is that it’s now easier to create a small website for your property. To start with, you must choose the right domain name. If you’re not sure how to pick the proper domain name, here are some steps.
Once you have chosen a domain name, you can start deciding what web hosting site to use. Most people prefer WordPress because it’s easy to manage. It also offers templates, so you don’t need to code anything.
By having a site for your properties, you’re allowing your potential renters or buyers to check out what you can offer. You can also analyze them whether they’re ideal people to rent your property.
You can integrate a program that let you chat with your potential tenants or allow them to pay online or submit their rental documents.
What information to include on your website? You must add the size of the property, the upgrades made, some rooms and the price of the rental. These details will help potential tenants in getting an idea about the accommodation they’re looking at.
In your website, make sure that you include clear photographs of your property. Doing so will ensure that you can easily grab the attention of your prospects. Home staging is vital in drawing more tenants. If you’re not sure how to do it, here are some tips from HDTV.
Apart from clear photos of your property, you must also include the terms and conditions of the property, like credit requirements, payment procedure, and pet allowances. And don’t forget to include your contact information. In that way, they can easily reach out to you without trouble.
Use the Power of the Social Media
After creating a website, you need to promote it. And one way to advertise is through the use of social media. The most popular platforms you can use would include Facebook, Twitter, Instagram, and Pinterest.
Facebook, for example, allows you to create a Facebook Page where you can share information with the people who might be interested in your property. You can also ask them to share your information with others who might be looking for a property.
To further attract renters, you should take advantage of paid media. Digital ads through Google and Facebook will get your property anywhere.
Google Ads, for example, will reach renters anywhere you choose. If a potential renter searches for a flat in Los Angeles and you have an ad copy for that, then your ad will highly likely appear in the search results.
If you don’t want to use paid media of Google Ads, you can still gain some organic traffic by using the right keywords for your content on your site without paying anything.
Invest in Photos
When you search a property online, the first things that you look at are the photos. The pictures of your property can make or break your listing.
That said, don’t just snap a few images of your property using your smartphone. Instead, invest money to get high-quality photos for your listing.
These high-quality photos will not only attract potential tenants, but they can also weed out those individuals who aren’t interested. Furthermore, you can use these photos when advertising your property on social media, like Instagram and Facebook.
Make a Video
You can always provide multiple showings for your potential tenants. However, they can be time-consuming. Most tenants want to see the property in-person before they make a final deal. However, you can save time and money when you make a film that shows the entire property. Once you’ve made one, you can put it on YouTube, Facebook, or your website.
The video can help satisfy those people who are only curious about your property. However, it can also increase interest in those who are seriously looking for a property to rent.
That said, take the time to invest in quality video. Make sure to emphasize the best features of the property.
Don’t Forget the Curb Appeal
When advertising your property online, you must always remember the curb appeal of the property. Beautify the front lawn as it can pay huge dividends. When people see the photos of your yard, they can easily conclude that the property is well-kept. It can determine whether they must call you or not.
So, before you capture photos of your property, make sure to cut the grass or plant some trees or flowers.
It’s also ideal to advertise the amenities of the property. For example, if it has a swimming pool or a fenced backyard, you must include it in your ads. In other words, you must give your potential tenants the reason why they must rent your property.
While you’re busy using these digital marketing techniques to advertise your property online, you must not forget that people want to drive around while they look for properties. They will get out of their vehicle just to grab a flyer.
That said, you must invest in signage. But make sure that the signs can surely attract potential tenants. Doing so will help you attract other demographics and improve the presence of your property.
When you heed to these advertising ideas for rental property, you can easily promote your website and attract more tenants in a short period. Of course, also make sure you get some insurance to cover yourself as well. Good luck!
Also published on Medium.