A Guest Post by Tom Jager
If you’re an online business owner struggling with the list of tasks wondering what will have the best impact with the least effort, you’ve come to the right place. Here, we will discuss small but incredibly effective tasks that require minimum effort and provide maximum return.
They are called quick wins and everyone loves them because they provide instant solutions to various problems one might encounter while running an online business.
In this article, we will describe some of the best quick wins for web-based businesses and show how they can help you to achieve your goals as quickly as possible.
#1. Low sales? Look at the calendar!
Your business has a great opportunity to increase sales whenever a holiday, a seasonal event, or a high-profile date arrives. For example, you can develop a mini-marketing campaign with an attractive message suited for the nature of the event or the date.
Key takeaway: Arrange a contest, holiday sales, or other events that could boost customer engagement but ensure that you tailor the message to the nature of the holidays. People love these days and they are willing to spend more!
Need some examples? Here are holiday marketing ideas to increase sales during the new year.
#2. Low visibility of your social media posts? Work on the schedule!
There are specific times when a particular audience is the most active on the Internet. For example, most people are online on social media during the afternoon, which could be explained by the fact that they have some free time around lunch.
This is the perfect time to post! By providing the content exactly when your target audience is online, you increase its visibility. To achieve that, many businesses use scheduling tools (Buffer is the most popular one).
Key takeaway: Increasing the engagement of your social media audience is a critical task for any online business, so think about employing a scheduling tool for assistance.
#3. Engage social media audience by asking for help
One way of engaging social media users is to ask them a question directly. Go to your account, and compose a post where you describe your need for a tip, assistance, etc. For example, you can say that you’re researching customer satisfaction for a professional essay writing service and ask what is a more important way to connect: customer support chat or a phone line?
Social media users have different experiences with online businesses and they certainly know the answer. For you, this is an opportunity to win because a post like this could engage you in a direct conversation with potential customers.
Key takeaway: Go out there and engage your social media audience by asking questions.
#4. Use visual content
Users are drawn to visual content because it’s interesting and can provide a lot of more information. You know what they say, a picture is worth a thousand words, right? This is exactly how visual content can benefit your online business.
If your social media posts don’t enjoy desirable viewing and sharing, a lack of visual content might be the problem. It is a known fact that tweets with images receive 150 percent more retweets than those without. That’s huge.
Key takeaway: Include an image, a video, or other visual content in your social media posts as often as possible. It will make them more engaging from the day one.
#5. Need to get more traffic on your personal online page? Use the email!
This is done pretty easy and could be very beneficial for making business connections and getting more clients. As a business owner, you probably send a lot of emails every day. They are addressed to existing and potential business partners and customers.
Why not include a call-to-action in that email? By this, I don’t mean an address of your web store but rather your contacts on social media, such as profiles. In addition to usual signature text, add something like: “You can follow me on Twitter and be my friend on Facebook!” Include the links to your profiles on social media networks in that sentence.
To make the profiles more visible, you can change their color using the email settings.
Key takeaway: include a call-to-action in your email to allow people to connect with you through social media.
#6. Try engaging with everyone for a day
The success of your online business directly depends on your ability to start a conversation with the online community and add some value. Try the following method to achieve this.
Make one of your days totally dedicated to connecting with people on social media. Respond to every message and comment. Make a comment on the page on your followers. Retweet content of everyone who retweeted yours.
Don’t try too hard by commenting. A simple “hey, thanks for sharing my content!” is perfect.
Key takeaway: social media users appreciate when businesses respond to their content and engage with them in a meaningful way. Try connecting with everyone just for one day and you will see how powerful this strategy could be.