This post is a must read for any techie that needs to hire a marketing person. I do recommend looking at the original post that inspired Jason to write this one. The Answers.OnStartUps forum is an excellent resource for entrepreneurs. I frequent it often and am a regular contributor (it’s kind of addictive).
The real take away from this is when hiring anyone, make sure you understand what you need from them and what they can offer you. Setting expectations is critical to a successful hire.