We could all benefit from telling better stories. Be it stories to move an audience, sell a product or pitch a company. Interesting stories are what grab peoples attention. In Be More Interesting, Johnny B. Truant explores the importance of interesting. He is right on when he says:
“Remember, facts are a commodity. Even solid blogs with solid information will attract only one-off readers if they’re not compelling.”
So true yet most bloggers don’t get that information is essential but not sufficient. It’s a good read.