Press releases are one of those things I have a hard time with. Not that I don’t know what one is, I just never know the appropriate event, time or venue to put one out. Mike’s next article in his Web 2.0 series, Online Press Releases sorted me out. The Ezine part is particularly useful. I just started using them and can see the value in having your articles in their stream (see here for my recent articles) since search engines love ezine.