Blogging as part of your business is rapidly becoming essential. No longer can you hide behind a fancy call center, web site or canned email response. Customers demand that personal touch that connects them to the business. Mike’s latest post continues on his web 2.0 marketing topics by explaining why your business needs to blog. It’s good reading and lays out some great facts on how blogs can improve your business.
There is also a great post that has some stats on the improvement in website visits (55%) if the small business has a blog.