Mike continues his series on online marketing by teaming up with Pete Hollier over at SEO Wizardry to discuss the elements every web 2.0 website needs. With so many people now using the web for all of their data gathering needs, you really need to make a good impression quickly. The good tidbit is that it’s really about the first impression. Most customers want to get in, get the data and get out. Making it easy on them is priority one.