Building any form of business partnership takes a significant amount of energy and time for such relationships to last. A lasting business relationship is an integral part of business success but a lot of people do not quite understand the importance of this business … [Read more...]
The Most (and Least) Successful Brand Partnerships
Brand partnerships are a recent phenomena, having only really picked up speed in the late twentieth century. Their potential lies in bringing together different brands’ diverse audience base in order to drive sales growth and mutually strengthen their image. The opportunities … [Read more...]
