A Guest Post by Diana Smith It is hard to deny that today’s business landscape has become denser, more competitive, and more unforgiving than it was ever before. In such environment, it is nearly impossible to count only on the sheer quality of your product to enable your … [Read more...]
Guerrilla Marketing Is Only Limited by Your Creativity
There is potential to advertise anywhere. Pens, sidewalks, elevator doors, under a bridge and even on a baby. For higher education marketing, guerrilla marketing is inexpensive, unconventional, creative and only limited by the span of one's creativity. Guerrilla marketing … [Read more...]
Super Simple Small Business Promotion Techniques
Too many people negatively affect the way a small business performs simply because of the mindset they have when they first start the venture. The practices they incorporate almost make it seem like they are trying to fail. You don't go into business for yourself in order to be … [Read more...]
Build Customer Loyalty By Making a Consistent and Lasting Impression
A Guest Post by Anita Brady Growing and sustaining a small business is not a one-and-done deal when drawing clientele. Ensuring that your doors (whether digital or brick and mortar) continue swinging open with new and returning customers requires persistence. Going the extra … [Read more...]
Beyond the Thank You Note
A Guest Post by Chris Wallace Which came first -- the product or the customer service? These two facets of running any business go hand in hand, each relying on the quality of the other to survive. If you're a small business owner, chances are that you established several … [Read more...]